Clothing Made for You, With Love
PurelyShe is where timeless traditions meet modern comfort. Discover thoughtfully designed collections that empower you to feel confident, stylish, and truly yourself every day.
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Our Story
PurelyShe is more than just a brand – it’s the story of passion, friendship, and a shared dream. Founded by two college friends from a small town, PurelyShe was born out of a vision to empower Indian women with clothing that blends elegance, comfort, and versatility. What started as a humble offline business seven years ago has grown into a thriving e-commerce platform over the last four years, catering to women across the nation.
Our journey began with a simple yet powerful idea: to make high-quality, stylish outfits accessible to every woman, whether for everyday wear or special occasions. Over the years, we’ve built a strong foundation with our own trusted manufacturing partners in Mumbai, Kurla, Thane, and Bhiwandi. This enables us to maintain the highest standards of craftsmanship while offering a diverse range of collections.
At PurelyShe, we celebrate the individuality of every woman. Our product range includes everything from breezy kurtas and elegant sarees to comfortable palazzos and chic fusion wear. Each piece is thoughtfully designed to reflect timeless traditions while catering to the needs of modern women.
We understand the challenges women face in finding clothing that offers both style and comfort. That’s why we focus on solving this problem by using premium, breathable fabrics, impeccable tailoring, and designs that make you look and feel your best.
Over the years, PurelyShe has earned the trust of thousands of women. Our commitment to quality, innovation, and customer satisfaction has made us a reliable name in women’s fashion. As we continue to grow, we are proud to carry forward the same dedication and passion that started it all.
PurelyShe isn’t just a brand – it’s a community of women who inspire and empower each other every day. We invite you to join our journey and experience fashion that truly understands you.
Our Trusted Partners
Our journey wouldn’t be possible without the unwavering support of our manufacturing partners. Based in Mumbai, Kurla, Thane, and Bhiwandi, these trusted collaborators bring our vision to life with their craftsmanship, dedication, and commitment to quality. Together, we ensure every piece we create is a reflection of excellence and care.
Mumbai
The Creative Hub
Known as the fashion capital of India, Mumbai is where our journey begins. Here, innovative ideas and impeccable designs come to life, setting the foundation for every piece we create.
Kurla
Craftsmanship Redefined
Kurla is home to skilled artisans who bring a wealth of experience and precision to our collections. Their dedication ensures every stitch reflects perfection.
Thane
Blending Tradition with Modernity
In Thane, traditional techniques meet modern technology to create outfits that seamlessly combine heritage with contemporary style.
Bhiwandi
The Textile Powerhouse
Renowned for its rich textile heritage, Bhiwandi plays a vital role in ensuring the highest quality fabrics and materials for our designs.